Rubix Foods, a culinary and food science-focused provider of ingredients to restaurants, and Lamb Weston, a French fry supplier to restaurants, are partnering to host The Flavor Fight, a free pop-up tasting event, outside of Lollapalooza on August 3. The pop-up will be located near the North entrance of Lollapalooza by the Art Institute.
Festival-goers will taste test three Rubix sauces on Lamb Weston’s French fries and be asked to vote for their favorite flavor. Votes will be tracked in real-time via a digital leaderboard.
The sauces were developed by The NEXT Flavor Network, a group of social influencers collaborating with Rubix to channel the ideas, wants and cravings of their Gen Z audiences.
The next-gen flavors that will be served and voted on at The Flavor Fight are:
Asian Aloha Sauce (created by Nate Llorin): Korean BBQ meets Hawaiian flavors in this global flavor fusion.
Chimichurri Ranch (created by Alexis Frost): The freshness of cilantro and lime combined with savory ranch.
Pizza Ranch (created by Matt James): Pizza and ranch, come together creating a twist on a nostalgia.
"Our goal with this event is to capture the unique and adventurous palates of Gen Z,” explained Shannon O’Shields, vice president of marketing at Rubix Foods. “By partnering with Lamb Weston and using their fries as the perfect canvas, we can showcase these new flavors in an impactful way. The real value lies in the insights we'll gather from this event. Direct feedback from festival-goers will provide us with authentic data that will enable our QSR partners to fine-tune their offerings and stay ahead of emerging flavor trends."
“We know that consumers are craving two things: crispiness and flavor,” said Kim Cupelli, senior vice president of marketing & innovation at Lamb Weston. “This pop-up allows us to explore and enhance both. Crispiness is the #1 driver of liking when it comes to fries, and we can elevate this by pairing our high-quality fries with the next-gen flavors developed by Rubix."
Rubix Foods, a culinary and food science-focused provider of ingredients to restaurants, and Lamb Weston, a French fry supplier to restaurants, are partnering to host The Flavor Fight, a free pop-up tasting event, outside of Lollapalooza on August 3. The pop-up will be located near the North entrance of Lollapalooza by the Art Institute.
Festival-goers will taste test three Rubix sauces on Lamb Weston’s French fries and be asked to vote for their favorite flavor. Votes will be tracked in real-time via a digital leaderboard.
The sauces were developed by The NEXT Flavor Network, a group of social influencers collaborating with Rubix to channel the ideas, wants and cravings of their Gen Z audiences.
The next-gen flavors that will be served and voted on at The Flavor Fight are:
Asian Aloha Sauce (created by Nate Llorin): Korean BBQ meets Hawaiian flavors in this global flavor fusion.
Chimichurri Ranch (created by Alexis Frost): The freshness of cilantro and lime combined with savory ranch.
Pizza Ranch (created by Matt James): Pizza and ranch, come together creating a twist on a nostalgia.
"Our goal with this event is to capture the unique and adventurous palates of Gen Z,” explained Shannon O’Shields, vice president of marketing at Rubix Foods. “By partnering with Lamb Weston and using their fries as the perfect canvas, we can showcase these new flavors in an impactful way. The real value lies in the insights we'll gather from this event. Direct feedback from festival-goers will provide us with authentic data that will enable our QSR partners to fine-tune their offerings and stay ahead of emerging flavor trends."
“We know that consumers are craving two things: crispiness and flavor,” said Kim Cupelli, senior vice president of marketing & innovation at Lamb Weston. “This pop-up allows us to explore and enhance both. Crispiness is the #1 driver of liking when it comes to fries, and we can elevate this by pairing our high-quality fries with the next-gen flavors developed by Rubix."
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