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Launched in Chicago and select Illinois markets in December 2020, Northbrook-based Freshie sparkling tequila seltzer (4.7% ABV) is now available. 

“It was Paige’s and my vision to create a fun, more mindful canned adult beverage geared to those leading active and adventuresome lifestyles,” says Ryne Iseminger, Co-Founder and VP Marketing for Freshie. “And, when we found a family-run distillery in Jalisco, all-organic, self-sustainable, and zero waste, we knew it was time to share Freshie with the world! Our ingredients are all organic, non-GMO, 100% natural. Freshie is truly refreshing with less sugar than a traditional margarita and a lighter feeling than most beers.”

Freshie features citrus notes from the organic silver tequila combined with sparkling water, organic lime and organic agave nectar. This ready-to-drink beverage is j99 calories and naturally sweetened. 

The non-GMO agave Freshie uses for its organic silver tequila takes seven years to mature before it’s sustainably farmed in the highlands of Jalisco, Mexico and distilled using solar energy. The tequila-based seltzer is naturally gluten-free with no synthetic or artificial ingredients. Available in 4-packs of 12-oz. cans.

“Ryne and I are so excited to bring this product to market. We are so happy with the response so far and can’t wait to offer Freshie to everybody,” says Paige Iseminger, Co-Founder and VP Marketing for Freshie.

INSPIRATION

Freshie was crafted on a family vacation in Mexico in 2017. Co-founders and husband-and-wife duo Paige and Ryne Iseminger, along with Paige's father and Co-Founder and President Timm Martin, wanted a light and refreshing option beyond sugary margaritas and filling beers. The couple, who are also the founders of Festy Besty, the music festival-inspired fashion brand. 

They started by making Freshie’s for their friends and family at parties, BBQ’s and even weddings. After squeezing thousands of limes and constantly having sticking hands, they finally decided to can what is now Freshie. 

 

FLAVORS

Freshie currently offers its sparkling tequila seltzer in lime, with plans to introduce additional specialty crafted flavors in the future.

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