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Streetwear brand The Hundreds and Jeni’s Splendid Ice Creams, have created a limited-edition ice cream flavor, Bastani Sonnati, inspired by the traditional Persian delight. In collaboration with The Hundreds co-founder, Ben Hundreds, the flavor celebrates his childhood memories, blending the heritage of Persian cuisine with the spirits of both brands. The collaboration flavor officially launches on August 8, 2024. 

“This isn’t just an ice cream flavor; it’s a tribute to the Sundays spent around the dinner table with my family,” shares Ben Hundreds. “It’s a taste that invites our guests to feel at home, capturing those warm, familiar moments and making it the perfect flavor for our collaboration with Jeni’s.”

As Bastani Sonnati swirls saffron’s golden hue with the essence of rose water, and crunchy pieces of pistachio. When Ben Hundreds and Jeni’s began discussing this collaboration, he recalled the flavors in his home—saffron and pistachio. This flavor encapsulates his childhood memories and traditions, celebrating the Bastani Sonnati flavor.

“We absolutely loved collaborating with The Hundreds on Bastani Sonnati. It’s such a special thing when someone we respect deeply, like Ben, trusts us enough to capture the flavor of their childhood,” says Beth Stallings, Director of Innovation at Jeni’s Splendid Ice Creams. “We take that trust seriously because we know every bite has to be as good as you remember it being. We’re thrilled that Bastani Sonnati lives up to Ben’s memories. It’s such a warm and beautiful flavor made with high-quality saffron, a splash of rose water, and pops of whole pistachios. We can’t wait for folks to enjoy it.”

In addition to the ice cream, the collaboration will feature limited-time merchandise celebrating the fusion of these two brands. The merch drop will include a t-shirt featuring the ice cream, The Hundred’s "Adam Bomb” design and a quote from Ben Hundreds. Both the Bastani Sonnati ice cream and its companion t-shirt will be available online at Jenis.com and TheHundreds.com, starting August 8, along with Jeni’s scoop shops across Chicagoland. 

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