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Jeni's Splendid Ice Creams is doing something really big this Ice Cream for Breakfast Day — attempting to set the world record for most people eating ice cream for breakfast. Be a part of this historic, unofficial event by starting your day off with ice cream. To be counted, all folks have to do is post a picture or video eating ice cream for breakfast to Instagram, Facebook, TikTok, or Twitter with the hashtag #IceCreamIsBreakfast between 9 a.m. and noon (in their local time zone) on Saturday, Feb. 5. (Your post must be from a public social account to be counted.) As an extra incentive, five lucky participants will win a 12-month Pint Club membership.

Their scoop shops in Chicago and nationwide are opening at 9 a.m. to fulfill walk-in orders, as well as pickup or local delivery orders placed via the Jeni’s app. 

They are also rolling out a new, limited-edition flavor to celebrate: Maple Soaked Pancakes. It’s fluffy pancake bites suspended in swirls of salted butter and maple syrup ice creams. Made with real Vermont maple syrup, this flavor will transport you to Saturday morning at the local diner. 

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