Kung Fu Tea, with three Chicagoland locations, will launch a mock presidential campaign (www.KFT2020.com) in celebration of April 30th’s National Bubble Tea Day and the brand’s 10th anniversary. The marketing campaign features ‘#Boba4All,’ an initiative that aims to give back to fans while bringing the community together to “#FearLessDrinkMore” bubble tea in support of local Kung Fu Tea stores.
From April 15 through May 30, Kung Fu Tea will provide free standard bubbles to customers who purchase drinks via Order Ahead on the Kung Fu Tea app or Uber Eats and Grubhub. Additionally, customers who join the #FearLessDrinkMore movement by purchasing a $50 digital drink gift card will receive a free limited-edition sticker and pin, while supplies last.
To generate awareness leading up to the full campaign reveal, Kung Fu Tea is currently giving bubble tea fans everywhere the chance to win 1 year of bubble tea with its #Boba4All Sweepstakes — also known as the Universal Boba Initiative (UBI). 100 winners will be selected to receive $10 app credit a month for 12 months. Fans have until the end of April 30 to enter the sweepstakes.
“We ultimately decided to move forward with this campaign despite the unprecedented challenges because we felt we owed it to bubble tea drinkers everywhere to live up to our “Fearless” brand motto, especially during this difficult time,” says Mai Shi, Kung Fu Tea’s Marketing & PR Lead. “Instead of cancelling our birthday and a day that means a lot to our customers and other bubble tea brands, we chose to tweak our messaging to empower the community and prioritize virtual offers so that we’re still able to reward our fans. We hope this can serve as a positive message for other small and medium businesses out there to carry on and strive to find ways to survive.”
Kung Fu Tea has also partnered up with PINTRILL, a Brooklyn-based accessories brand, for a line of pins dedicated to the campaign. The pins will be available for sale later this month.
Kung Fu Tea, with three Chicagoland locations, will launch a mock presidential campaign (www.KFT2020.com) in celebration of April 30th’s National Bubble Tea Day and the brand’s 10th anniversary. The marketing campaign features ‘#Boba4All,’ an initiative that aims to give back to fans while bringing the community together to “#FearLessDrinkMore” bubble tea in support of local Kung Fu Tea stores.
From April 15 through May 30, Kung Fu Tea will provide free standard bubbles to customers who purchase drinks via Order Ahead on the Kung Fu Tea app or Uber Eats and Grubhub. Additionally, customers who join the #FearLessDrinkMore movement by purchasing a $50 digital drink gift card will receive a free limited-edition sticker and pin, while supplies last.
To generate awareness leading up to the full campaign reveal, Kung Fu Tea is currently giving bubble tea fans everywhere the chance to win 1 year of bubble tea with its #Boba4All Sweepstakes — also known as the Universal Boba Initiative (UBI). 100 winners will be selected to receive $10 app credit a month for 12 months. Fans have until the end of April 30 to enter the sweepstakes.
“We ultimately decided to move forward with this campaign despite the unprecedented challenges because we felt we owed it to bubble tea drinkers everywhere to live up to our “Fearless” brand motto, especially during this difficult time,” says Mai Shi, Kung Fu Tea’s Marketing & PR Lead. “Instead of cancelling our birthday and a day that means a lot to our customers and other bubble tea brands, we chose to tweak our messaging to empower the community and prioritize virtual offers so that we’re still able to reward our fans. We hope this can serve as a positive message for other small and medium businesses out there to carry on and strive to find ways to survive.”
Kung Fu Tea has also partnered up with PINTRILL, a Brooklyn-based accessories brand, for a line of pins dedicated to the campaign. The pins will be available for sale later this month.
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